TALK the talk: Unique Selling Proposition?

USP-unique selling point, is a importance role in marketing strategy. A good brand with good USP can stand out against other competitors. To put it simple, an USP is the uniqueness of your product or your service that can help you attract customer choosing only you as their problem solver than other company.

Click the link below to know what is an unique selling point:
What's your Unique Selling Proposition?

TALK the talk: Logo & Branding Research

After the research on branding, now is the turn to focus on logo. Logo is a symbol for recognition, often used as trademark of a brand and company. There is basically 3 types of logo: Logotype, Icon and Combination Mark.

Logo and Its Type:

Logotype:
Logotype can be divided into two catagory, Wordmark and Lettermark.

A wordmark logo is a type font that specially design or sometime not that spell out the comapny or brand name. Toshiba logo is a good example of wordmark, as wordmark logo mostly used in technology camponies.

A lettermark logo is an exclusive typography.The lettermark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter.( Brezzy Creative Design, 2010 ) IBM logo is an example of lettermark logo.

 

Iconic logo:
Also Known as brandmark symbol, this type of logo using a icon or symbol to represent the company identity without any support of font. This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. ( Brezzy Creative Design, 2010 )

 

 

Combination Mark:



Logo with the combination of font and icon. It has one sub catagory known as emblem logo. The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment. McDonald is an example of this kind of logo.

Embled logo is another style of combination mark logo, however its different with combination mark logo is that it encases the company name or brand within the design. Think of icon with text surround within it.


Relation of Logo and Brand:
 
Logo is a strategy to branding. It represent the brand, conveys the message that your brand wanted to tell to the target audience. Logo is a symbol that can provide consumers with instant and powerful brand recognition of the business and the services or products that the company offer. (Laura Lake, n.d).

Brand is not a logo, brand is a name, a logo is a thing to give an identity to the name with visual communication. For example, Ipod is a product, its brand is apple and its logo is an apple with a bite.

TALK the talk: Branding & Logo Research

What is a brand? What is the different between logo and brand? Many people are confuse about both of them, well, in this article, I will explain it based on my research.

Branding:

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.( Laura Lake n.d )

In my self explaination, a brand is a term for a product or service made by a company. To put it even simple, treat a company as yourself, and you will have your own name, name is your brand used to differentiate yourself with others.


How To Define Your Brand:

1.What products and/or services do you offer? Define the qualities of these services and/or products.

2.What are the core values of your products and services? What are the core values of your company?

3.What is the mission of your company?

4.What does your company specializes in?

5.Who is your target market? Who do your products and services attract?

6.What is the tagline of your company? What message does your tagline send to your prospects?

7. Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energectic, or sophisticated?

8. Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects.

9. Review the answers to the questions above and create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal ad. Be creative

*This is stated by Laura Lake, link:http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm, I do not own this, credit is give to the original owner.

 

WORLD FAMOUS BRAND:
check out the picture below to see the world most famous brand:



Sources & References:
http://logodesignerblog.com/logo-design-tips-you-can-learn-from-the-worlds-biggest-brands/
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm,

Logo's design and its message behind

Logo is an identity for a brand or a company, a good logo always can effectively communicate ideas to people.
Check out this link to see 25 creative logo.
http://smashinghub.com/25-creative-and-inspirational-logos.htm

Wondering what meaning and hidden message behind some famous logo? Check this link out for the hidden message behind 12 well known logo of all the time.
http://mokokoma.co.za/the-meaning-behind-12-famous-logo-designs-you-will-see-today/

Personal Work: Flash Intractive#Kamen Rider Meteor

Trying to create personal flash interactive.
Character: Kamen Rider Meteor
* Trial File.

To visit the flash file, please visit this link. Thanks:http://helios1027.deviantart.com/#/d5mfhz5

Helios' Photography Collection

Just browse and look.....

Digital Final Artwork: Dissecting Nature

Dissecting Nature: Exploring The Anatomy Of Earth

 

 

This was the final assignment in my digital media class, an digital artwork with theme ''Dissecting Nature''. Title for my artwork is Dissecting Nature: Exploring The Anatomy Of Earth. People said water is the source of all life, so I decided to put fish as my main subject matter, it represents earth in this image because it came to my mind first for object that are associated with water. Anantomy also means bodily structure, so in the meaning of anantomy of earth, it means the objects we can found on earth, as I adorn the fish (earth) with many grassy illustration as well as some living organism like bird, fish and butterfly.

Personal Artwork: Tattoo Sleeve Media Player

overview1

Tattoo Sleeve Media Player is a future high technology portable media player that implant with fashion element. Its idea was come from tattoo sleeve and digital media player. The fusion of fashion and electronic gadget will make a brilliant result, as teenagers will be the first target on this high-tech media player. Tattoo sleeve media player not only serve function as media player but it also serve as fashion accessory or even sport equipment (arm pad). The materials and technique used to create it were including high technology like FOLED technology and OLED.

  It is suitable to bring along to anywhere and in anytime because it wrap with user arm, this make it more stable and portable. Other than that, it features some cool function than serving as a media player. It is cool equipment for dancer because it can glow in dark and has function to animate digital tattoo pattern that display on the sleeve

concept



interface

HND Lesson: Chinese Typo

In lesson 7, students are require to create chinese typo and then manipulate it with design.

Mid-Autumn

Reason I chosen to design these chinese typo was because this lesson was conducted on time that mid-autumn festival was just around the corner. The typo was designed with lantern motif as mid-autumn festival is a chinese traditional festival involving lantern.

HND Lesson: Scanning & Apply Art

This lesson require students to scan objects and watercolor splash into computer, student will then create art work or design based on the object scanned. Any kind of software and skill are allow to use in the manipulation of the art work.I named this project as Splash Reconstruction as I reconstruct the watercolor splash to form a new kind of images.

SPLASH RECONSTRUCTION:

Cover Photo

Scan 01-Material 01

Scan 02-Material 02

By using above scans, I had recreate something like below:

The Phoenix

The Joker

Here comes the final artwork based on the "Splash Reconstruction-The Joker".

HND Lesson: Mouse Pen Drawing

This lesson require students doing illustration by the used of mouse pen ( Wacom ). By selecting one image, students are require to sketch out that image by mouse pen only.

Original Image

Sketch 1

Sketch 2: Apply Art

The following is another sketch done by mouse pen. This sketch featured the learning of light direction as well as tones.

HND Lesson: Album Art

This lesson require student to redesign an album art. I have chosen to redesign The Chemical Brother's album named Push The Button. The following is the original cover for that album. Reason I choose this album because it look boring, the color is dull and looks classic

The following are the development of new album cover for "Push The Button".

Development 1

Development 2

Development 3

Final Development

Love the final development of new album cover, looks more awesome and cooler than the original. There are mainly 2 different type of cover, each of them have 2 alternate design. Below are two of my favourite design.

HND Lesson: Photomanipulation

Time to warm up with photoshop, the lesson regarding students to create a new image( mainly a new life form) from various of images by the use of adobe photoshop.

The object I created from Photoshop. Certainly a legendary creature named Quetzalcoatl.


The following are some illustration or design by the applied of Quetzalcoatly.

Quetzalcoatly: Bring the storm to rock-01

Quetzalcoatly: Bring the storm to rock-02