Book of Helios: HND Lesson: Branding-Progress

After few selection from the sketch, I decide to name the company and brand-Sigman. A combination name of signal or signature and human. The logo of the brand is a simple typeface logo with 2 arrow at the end of the first and last letter. Each letter is link with each other symbolise the company idea of connection, synchronization. The following is the progress of my branding together with the application of logo and the brand identity. My brand colour identity are mainly blue colour group and grey. Orange colour is seldom add as secondary colour of the brand.

Sigman also has a secondary logo, an elongated hexagon logo surrounded Sigman original logo. The elongated hexagon gives the feeling of modern, technology. Two sharp edges of the hexagon also symbolise two arrow that similar to the original logo. An elongated hexagon is the identity symbol of the brand, pattern and icon of Sigman have the application of the symbol. Blue colour is the main colour of Sigman, blue represent friendly, trustworthy, confidence and intelligent.