Book of Helios: HND Lesson: Branding-The Final Outcome

Here are the final outcomes for Sigman related idea.

Sigman is a company of technology and electronic manufacture. Its product is focus on consumer electronic like digital player, household electronic appliances and computer or mobile phone accessories.Its unique selling point is the new idea and concept inside electronic. Sigman’s electronic will have the ability to synchronize with user mobile phone or computer tablet if the user installed Sigman’s Sync Apps. Which is means user could control the electronic via his phone no matter where and what time by wireless network.

Sigman also provides electronic product with mixed function, by using OLED technology, certain of its product (non digital display electronic) could carry out digital display function or audio function when user transmit data via its phone through Sigman’s apps.The reason of Sigman provide this kind of electronic is to solve time problem, since user can control his home electronic no matter where and when, it ease the user by saving his time to get near the machine and tell it what to do. Its electronic with mix function could carry out two or more than two function at the same time, letting people enjoy the entertainment. For example, Sigman’s shower set can play music that transmit from phone while user is showering without having his phone around.

Sigman’s logo is a typo based logo, all letters of Sigman is connected together and there is two arrow pointing left and right at the begining and last letter. This symbolise Sigman’s idea is about connection, linking and it can carry out this no matter where the way is. Sigman’s secondary logo is the combination of an elongated hexagon and its original logo. This give Sigman the feeling of leading innovation since the sharp edge of hexagon provide meaning of motion. The main color of the brand is blue, meaning that the company is always reliable.