USP-unique selling point, is a importance role in marketing strategy. A good brand with good USP can stand out against other competitors. To put it simple, an USP is the uniqueness of your product or your service that can help you attract customer choosing only you as their problem solver than other company.
Click the link below to know what is an unique selling point:
What's your Unique Selling Proposition?
Monday 17 December 2012
Wednesday 12 December 2012
TALK the talk: Logo & Branding Research
After the research on branding, now is the turn to focus on logo. Logo is a symbol for recognition, often used as trademark of a brand and company. There is basically 3 types of logo: Logotype, Icon and Combination Mark.
Logo and Its Type:
Logotype:
Logotype can be divided into two catagory, Wordmark and Lettermark.
A wordmark logo is a type font that specially design or sometime not that spell out the comapny or brand name. Toshiba logo is a good example of wordmark, as wordmark logo mostly used in technology camponies.
A lettermark logo is an exclusive typography.The lettermark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter.( Brezzy Creative Design, 2010 ) IBM logo is an example of lettermark logo.
Iconic logo:
Also Known as brandmark symbol, this type of logo using a icon or symbol to represent the company identity without any support of font. This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. ( Brezzy Creative Design, 2010 )
Embled logo is another style of combination mark logo, however its different with combination mark logo is that it encases the company name or brand within the design. Think of icon with text surround within it.
Relation of Logo and Brand:
Logo is a strategy to branding. It represent the brand, conveys the message that your brand wanted to tell to the target audience. Logo is a symbol that can provide consumers with instant and powerful brand recognition of the business and the services or products that the company offer. (Laura Lake, n.d).
Brand is not a logo, brand is a name, a logo is a thing to give an identity to the name with visual communication. For example, Ipod is a product, its brand is apple and its logo is an apple with a bite.
Logo and Its Type:
Logotype:
Logotype can be divided into two catagory, Wordmark and Lettermark.
A wordmark logo is a type font that specially design or sometime not that spell out the comapny or brand name. Toshiba logo is a good example of wordmark, as wordmark logo mostly used in technology camponies.
A lettermark logo is an exclusive typography.The lettermark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter.( Brezzy Creative Design, 2010 ) IBM logo is an example of lettermark logo.
Also Known as brandmark symbol, this type of logo using a icon or symbol to represent the company identity without any support of font. This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. ( Brezzy Creative Design, 2010 )
Combination Mark:
Logo with the combination of font and icon. It has one sub catagory known as emblem logo. The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment. McDonald is an example of this kind of logo.Embled logo is another style of combination mark logo, however its different with combination mark logo is that it encases the company name or brand within the design. Think of icon with text surround within it.
Relation of Logo and Brand:
Logo is a strategy to branding. It represent the brand, conveys the message that your brand wanted to tell to the target audience. Logo is a symbol that can provide consumers with instant and powerful brand recognition of the business and the services or products that the company offer. (Laura Lake, n.d).
Brand is not a logo, brand is a name, a logo is a thing to give an identity to the name with visual communication. For example, Ipod is a product, its brand is apple and its logo is an apple with a bite.
TALK the talk: Branding & Logo Research
What is a brand? What is the different between logo and brand? Many people are confuse about both of them, well, in this article, I will explain it based on my research.
Branding:
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.( Laura Lake n.d )
In my self explaination, a brand is a term for a product or service made by a company. To put it even simple, treat a company as yourself, and you will have your own name, name is your brand used to differentiate yourself with others.
How To Define Your Brand:
1.What products and/or services do you offer? Define the qualities of these services and/or products.
2.What are the core values of your products and services? What are the core values of your company?
3.What is the mission of your company?
4.What does your company specializes in?
5.Who is your target market? Who do your products and services attract?
6.What is the tagline of your company? What message does your tagline send to your prospects?
7. Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energectic, or sophisticated?
8. Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects.
9. Review the answers to the questions above and create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal ad. Be creative
*This is stated by Laura Lake, link:http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm, I do not own this, credit is give to the original owner.
WORLD FAMOUS BRAND:
check out the picture below to see the world most famous brand:
Sources & References:
http://logodesignerblog.com/logo-design-tips-you-can-learn-from-the-worlds-biggest-brands/
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm,
Branding:
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.( Laura Lake n.d )
In my self explaination, a brand is a term for a product or service made by a company. To put it even simple, treat a company as yourself, and you will have your own name, name is your brand used to differentiate yourself with others.
How To Define Your Brand:
1.What products and/or services do you offer? Define the qualities of these services and/or products.
2.What are the core values of your products and services? What are the core values of your company?
3.What is the mission of your company?
4.What does your company specializes in?
5.Who is your target market? Who do your products and services attract?
6.What is the tagline of your company? What message does your tagline send to your prospects?
7. Using the information from the previous steps create a personality or character for your company that represents your products or services. What is the character like? What qualities stand out? Is the personality of your company innovative, creative, energectic, or sophisticated?
8. Use the personality that you created in the previous step and build a relationship with your target market that you defined in Step 5. How does that personality react to target audience? What characteristics stand out? Which characteristics and qualities get the attention of your prospects.
9. Review the answers to the questions above and create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal ad. Be creative
*This is stated by Laura Lake, link:http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm, I do not own this, credit is give to the original owner.
check out the picture below to see the world most famous brand:
Sources & References:
http://logodesignerblog.com/logo-design-tips-you-can-learn-from-the-worlds-biggest-brands/
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm,
Friday 7 December 2012
Logo's design and its message behind
Logo is an identity for a brand or a company, a good logo always can effectively communicate ideas to people.
Check out this link to see 25 creative logo.
http://smashinghub.com/25-creative-and-inspirational-logos.htm
Wondering what meaning and hidden message behind some famous logo? Check this link out for the hidden message behind 12 well known logo of all the time.
http://mokokoma.co.za/the-meaning-behind-12-famous-logo-designs-you-will-see-today/
Tuesday 4 December 2012
Personal Work: Flash Intractive#Kamen Rider Meteor
Trying to create personal flash interactive.
Character: Kamen Rider Meteor
* Trial File.
Character: Kamen Rider Meteor
* Trial File.
To visit the flash file, please visit this link. Thanks:http://helios1027.deviantart.com/#/d5mfhz5
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