TALK the talk: Logo & Branding Research

After the research on branding, now is the turn to focus on logo. Logo is a symbol for recognition, often used as trademark of a brand and company. There is basically 3 types of logo: Logotype, Icon and Combination Mark.

Logo and Its Type:

Logotype:
Logotype can be divided into two catagory, Wordmark and Lettermark.

A wordmark logo is a type font that specially design or sometime not that spell out the comapny or brand name. Toshiba logo is a good example of wordmark, as wordmark logo mostly used in technology camponies.

A lettermark logo is an exclusive typography.The lettermark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter.( Brezzy Creative Design, 2010 ) IBM logo is an example of lettermark logo.

 

Iconic logo:
Also Known as brandmark symbol, this type of logo using a icon or symbol to represent the company identity without any support of font. This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design. Usually, the ideas and concept behind the logo are complex, yet are represented in the simplest form possible. ( Brezzy Creative Design, 2010 )

 

 

Combination Mark:



Logo with the combination of font and icon. It has one sub catagory known as emblem logo. The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment. McDonald is an example of this kind of logo.

Embled logo is another style of combination mark logo, however its different with combination mark logo is that it encases the company name or brand within the design. Think of icon with text surround within it.


Relation of Logo and Brand:
 
Logo is a strategy to branding. It represent the brand, conveys the message that your brand wanted to tell to the target audience. Logo is a symbol that can provide consumers with instant and powerful brand recognition of the business and the services or products that the company offer. (Laura Lake, n.d).

Brand is not a logo, brand is a name, a logo is a thing to give an identity to the name with visual communication. For example, Ipod is a product, its brand is apple and its logo is an apple with a bite.